Agents can gain a competitive advantage by becoming an expert on local schools. By providing objective information about the school’s current programs, test scores, teachers and librarians, prospects can make better buying decisions.
Most real estate pros are well aware of fair housing issues and the dangers of providing unsubstantiated opinions about local schools. In the past, some real estate pros have run into trouble talking about “good” or “bad” schools based on opinion or other subjective criteria. One way around this issue is to provide consistent information from reputable sources …